bit.ly
Bitly
Who runs Bitly, what it tracks and what it costs, and the 20 closest URL shortening and link management alternatives.
- Who’s behind it
- Not stated
- Online since
- Unknown
- Trackers
- Prices
- No pricing page
- Last price change
- –
- Closest alternative
- Short.io
Measured from Bitly’s own pages, the Internet Archive and public records. Hover a dotted value for its source and date.
Visit Bitly01 · Who’s behind it
Who runs Bitly
Bitly bit.ly
Bitly makes it easy to create, share, and track short links and QR Codes. Find what's resonating and scale it into bigger reach, more clicks, and more sales.
- Company
- No imprint we could read
- Online since
- Not in the Internet Archive
- Audience
- In English
02 · Privacy
What Bitly tracks
What the homepage loads before you accept or decline cookies. A cookie banner should hold most of it back until you agree, and a tag manager can load more that we don’t see.
trackers that follow visitors
More than all 19 alternatives below.
Privacy-friendly alternatives →- Cookie banner
- OneTrust
- US company
- 3 tools
Marketing and email tracking
Links visits to email campaigns and customer profiles.
A/B testing
Shows visitors different versions of the page to see which works better.
Tag manager
Loads further tracking scripts, which we can’t always see.
03 · Alternatives
Alternatives to Bitly
Thumbs up if it’s a real alternative to Bitly, thumbs down if it isn’t.
- 01
Short.io — URL shortener with custom domains & analytics
Free URL shortener with custom branded domains, analytics, and QR codes. Create up to 1,000 branded short links at no cost. No credit card required.
Very close - 02
QR Code Generator | Create Your Free QR Codes
QR Code Generator for URL, vCard, and more. Add logo, colors, frames, and download in high print quality. Get your free QR Codes now!
Very close - 03
Cuttly: URL Shortener, Branded Domains, Short Link Analytics
URL Shortener with branded short links & QR Codes. Shorten long URLs instantly, track every click. Link in Bio, Campaigns, Surveys and Teams in one platform.
Very close - 04
Walink | Create Free WhatsApp Links & QR Codes (wa.link)
WhatsApp link and QR code generator: make a wa.link that opens a chat with your account, with a prefilled message. Get branded Premium Links you can edit and track.
Very close - 05
Geniuslink - URL Shortener for Creators and Affiliates
Intelligent URL shortener that routes users to different destinations based on device, operating system, country, and more. Maximize your Amazon earnings.
Very close - 06
ShrinkMe - Most Trusted URL Shortener Network with Highest Payout Rates
Highest Paying URL Shortener 2026 - Some of the reason to choose ShrinkMe.io are Daily Payments, Live Chat Support. Only Minimum Payout, Highest Payout Rates, Easy to use Member Panel and 20% Referral Bonus as well
Very close - 07
exe.io - Monetize your traffic with the highest CPMs!
exe.io is a free link shortener: earn for every 1,000 views your links get, at a rate set by the visitor's country, then withdraw your balance.
Very close - 08
Australian social media landing page service
Close - 09
Linkmake
Make your link safe using Link Protector
Very close - 10
Monetize your Gaming Links
Monetize your gaming content with LootLabs. Shorten and share links to earn revenue, track performance, and level up your gaming monetization strategy.
Very close - 11
about.me | your personal homepage
Create a free, one-page website in minutes with about.me. Showcase your work, links, and story on a personal homepage that's all about you.
Very close - 12
Raindrop.io — All-in-one bookmark manager
For your inspiration, read later, media and stuff
Very close - 13
Carrd - Simple, free, fully responsive one-page sites for pretty much anything
A free platform for building simple, fully responsive one-page sites for pretty much anything.
Very close - 14
Web Analytics Made Easy - Statcounter
StatCounter is a simple but powerful real-time web analytics service that helps you track, analyse and understand your visitors so you can make good decisions to become more successful online.
Very close - 15
Doxygen homepage
Source code documentation and analysis tool
Very close - 16
URL and website scanner - urlscan.io
urlscan.io - Website scanner for suspicious and malicious URLs
Very close - 17
Visme: AI Presentation maker, Infographics, and One pager templates
Create professional presentations, interactive infographics, beautiful design and engaging videos, all in one place. Start using Visme today.
Very close - 18
Bring Your Business Online | Websites & More – Jimdo
Try Jimdo, the all-in-one small business solution. Websites, online stores, bookings, logos, SEO, analytics, domains, and hosting.
Very close - 19
Picsart: The AI Creative Platform
Picsart is an all-in-one creative platform with a wide selection of free AI design tools. Create content fast with expert-crafted templates, built-in asset libraries, and generative AI tools.
Very close - 20
Create Email Marketing Your Audience Will Love - MailerLite
Digital marketing tools to grow your audience faster and drive revenue smarter. Backed by 24/7 award-winning support. Check it out now!
Very close
Closest first, by how much each site’s offer resembles Bitly’s. Trackers are counted the same way as above. Highlighted technologies are ones Bitly uses too. Votes and comments come from visitors and don’t change the order.
04 · History
What changed
Price and policy history →No changes yet. Each new crawl is compared with the last one, and what Bitly adds, drops or rewrites shows up here.
05 · Details
How we measure
Alternatives are matched by what sites actually offer, from their homepages, Wikidata and a summary by Claude, in any language. Trackers and the rest of the stack come from the homepage’s code and DNS records.
The full technology stack, the competitor map and search numbers · 19 technologies
- Neighbours
- k = 20
- Sites searched
- 9,192
- Vector
- 384-d
- Query
- 46 ms
Competitor map
Each alternative by how close its vector is to Bitly’s (x) and how much traffic it gets, how much of the stack it shares, or where it sits in the embedding space itself (y). Hover for the numbers, click to jump to it in the list.
similarity × popularity
Built with
- CMS
- WordPress page source: /wp-content/
- Tag managers
- Google Tag Manager page source: googletagmanager.com/gtm.js
- Marketing automation
- HubSpot page source: js-eu1.hs-scripts.com
- Cookie consent
- OneTrust page source: cdn.cookielaw.org
- A/B testing
- Optimizely page source: cdn.optimizely.com/js/
- Hosting
- Google Cloud header via: 1.1 google, 1.1 google
- Web servers
- nginx header server: nginx
- Languages & backends
- PHP implied by WordPress (page source: /wp-content/)
- Email hosting
- Google Workspace MX aspmx.l.google.com
- Microsoft 365 TXT MS=ms11124067
- DNS hosting
- Amazon Route 53 NS ns-276.awsdns-34.com
- Google Cloud DNS NS ns-cloud-c3.googledomains.com
- SaaS tools (verified in DNS)
- Apple Business TXT apple-domain-verification=6YYbatV9m7YWHrdw
- Atlassian TXT atlassian-domain-verification=Th+HeZjMKa3QxX9JqLt67kxMrAsEfB9gz51iuPZ…
- Google Search Console meta google-site-verification: VxdtAjqaA6XhwRJO86fcIZtRDqJAzUqlgS8AwZHmd3o
- Miro TXT miro-verification=fac1aeff65bb8e30ec8efd62a6ba02f2ce19a82c
- OpenAI TXT openai-domain-verification=dv-enGte8sEHDo7E13TnxTOPn5k
- Slack TXT slack-domain-verification=MkeV937L2HSoy5NFJUcwGD4mo6Qguojp2v8Ny0oX
- Yandex Webmaster TXT yandex-verification: 41b3ec866726729d
What competitors use
Across the 20 closest sites.
- Google Search Console 18/20
- Cloudflare · not on bit.ly 16/20
- Cloudflare DNS · not on bit.ly 14/20
- Google Workspace 13/20
- Amazon Route 53 5/20
- OpenAI 5/20
- Meta Business Suite · not on bit.ly 4/20
- Stripe · not on bit.ly 4/20
- Google Tag Manager 4/20
- PHP 4/20
- Zendesk · not on bit.ly 4/20
- Bootstrap · not on bit.ly 4/20
- Google Analytics · not on bit.ly 4/20
- Google Fonts · not on bit.ly 4/20
- Slack 4/20
- Microsoft 365 4/20