automattic.com

Automattic

Who runs Automattic, what it tracks and what it costs, and the 20 closest web publishing software alternatives.

Who’s behind it
Not stated
Online since
Unknown
Trackers
Prices
No pricing page
Last price change
–
Closest alternative
Squarespace

Measured from Automattic’s own pages, the Internet Archive and public records. Hover a dotted value for its source and date.

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01 · Who’s behind it

Who runs Automattic

Automattic automattic.com

We are passionate about making the web a better place. 20 years: explore the Automattic timeline or take a literary jaunt with Year Without Pants. WordPress.com Your blog or websitehas a (free!) home on the web.Your story, your way. Beeper Tower of Babelfragmented messaging woesyou need a Beeper. Tumblr Where your interestsconnect you to your people,one post…

Wikidata: American technology company

Company
No imprint we could read
Online since
Not in the Internet Archive
Audience
In English

02 · Privacy

What Automattic tracks

What the homepage loads before you accept or decline cookies. A cookie banner should hold most of it back until you agree, and a tag manager can load more that we don’t see.

tracker that follows visitors

4 of the 16 alternatives below have fewer, 6 have more.

Privacy-friendly alternatives →
Cookie banner
None found
US company
2 tools
  • Marketing and email tracking

    Links visits to email campaigns and customer profiles.

  • Third-party embeds

    Videos, maps or fonts from other companies, which receive the visitor’s IP address.

03 · Alternatives

Alternatives to Automattic

Thumbs up if it’s a real alternative to Automattic, thumbs down if it isn’t.

Fewer trackers than AutomatticNo ad trackersRegistered in the EUFree planOnly in English
  1. 01
    Squarespace squarespace.com Top 1K English 1 tracker

    Website Builder – Easily Create Your Own Website — Squarespace

    Create a website and grow your business with a free Squarespace trial. Start with customizable website templates, AI website builder tools, or a domain name.

    Compare Squarespace with Automattic →
  2. 02
    Shopify shopify.com Top 1K English No trackers

    Shopify: The All-in-One Commerce Platform for Businesses - Shopify

    Try Shopify free. Build or grow your business fast with AI. Get more than ecommerce software with tools to manage every part of your business.

    Compare Shopify with Automattic →
  3. 03
    Wix.com wix.com Top 1K English 1 tracker

    Wix.com - The platform trusted by millions of businesses

    Build the business you have in mind on a platform trusted by millions. Hosting, business tools, domains and marketing built in. Try it for free.

    Compare Wix.com with Automattic →
  4. 04
    WooCommerce woocommerce.com Top 10K English 1 tracker

    WooCommerce

    WooCommerce is the open-source ecommerce platform that helps merchants and developers build successful businesses for the long term.

    Compare WooCommerce with Automattic →
  5. 05
    DreamHost dreamhost.com Top 1K English No trackers

    Web Hosting Built for Growth - DreamHost

    DreamHost offers domain names, web hosting, managed WordPress hosting, business email, and much more. 100% uptime guarantee, 24/7 support. Sign up today!

    Compare DreamHost with Automattic →
  6. 06
    Turbify turbify.com Top 10K English 3 trackers

    Find the best Hosting, Domains, Ecommerce, Bizmail, and more | Turbify

    The only platform with all you need to grow an online presence. Find your perfect domain, get bizmail, create a gorgeous website, or launch an online store. Our speed will impress you, our security will keep you online. - Turbify

    Compare Turbify with Automattic →
  7. 07
    Weebly weebly.com Top 1K English No trackers

    Free Website Builder: Build a Free Website or Online Store | Weebly

    Weebly’s free website builder makes it easy to create a website, blog, or online store. Find customizable templates, domains, and easy-to-use tools for any type of business website.

    Compare Weebly with Automattic →
  8. 08
    Elementor elementor.com Top 10K English 1 tracker

    Website builder: Create a Website Now | Elementor

    Elementor's free website builder makes it easy for web creators. Build a website or online store- no coding required. Start creating now!

    Compare Elementor with Automattic →
  9. 09
    Homestead Technologies homestead.com Top 10K English

    American Web hosting company

    Compare Homestead Technologies with Automattic →
  10. 10
    Ionos ionos.com Top 10K English 1 tracker

    IONOS » Hosting Provider | Websites. Domains. Server.

    IONOS, your digital partner for cloud solutions and web hosting, supporting your needs from websites, domains, servers, and more.

    Compare Ionos with Automattic →
  11. 11
    Hostinger hostinger.com Top 10K English 2 trackers

    Hostinger - Bring Your Idea Online With a Website

    Choose Hostinger and make the perfect site. From Shared Hosting and Domains to VPS and Cloud plans. We have all you need for online success.

    Compare Hostinger with Automattic →
  12. 12
    Substack substack.com Top 1K English No trackers

    Substack

    Substack is the app for independent voices: a free newsletter, video, and podcast hosting platform with paid subscriptions built in.

    Compare Substack with Automattic →
  13. 13
    Pantheon pantheon.io English 2 trackers

    WebOps Platform for Building High Impact Websites | Pantheon.io

    Pantheon.io is the platform built for WordPress, Drupal, and Next.js. We deliver your business needs to build, host, and manage with digital speed and agility.

    Compare Pantheon with Automattic →
  14. 14
    Webflow webflow.com Top 10K English 2 trackers

    Webflow: The agentic web platform for modern businesses

    Design, build, optimize, and rank in AI search — all in Webflow. Enterprise-grade security, CMS, hosting, and AEO built in. Trusted by over 300k teams.

    Compare Webflow with Automattic →
  15. 15
    Jetpack jetpack.com English 2 trackers

    Jetpack — Security, Performance & AI for WordPress

    Jetpack keeps your WordPress site secure, fast, and growing, with real-time backups, malware scanning, speed tools, and AI that works on your site.

    Compare Jetpack with Automattic →
  16. 16
    ManageWP managewp.com English 5 trackers

    ManageWP - Manage WordPress Sites from One Dashboard

    Manage multiple WordPress websites from one dashboard. Schedule backups, migrate WordPress website, automate updates, monitor website traffic and SEO

    Compare ManageWP with Automattic →
  17. 17
    Hyvor® hyvor.com English No trackers

    HYVOR® - Independent Software Foundry

    Privacy-first website tools, crafted with care. Trusted by millions, from indie makers to enterprises.

    Compare Hyvor® with Automattic →
  18. 18
    WordPress wordpress.org Top 100 English 1 tracker

    Blog Tool, Publishing Platform, and CMS | WordPress.org

    Open source software which you can use to easily create a beautiful website, blog, or app.

    Compare WordPress with Automattic →
  19. 19
    Webnode webnode.com English 1 tracker

    Webnode Website Builder | Build Your Free Website with AI

    Create your website instantly with Webnode’s AI Website Builder. Generate text, images, and layout in seconds, or use website templates. Start for free.

    Compare Webnode with Automattic →
  20. 20
    Altervista altervista.org Top 10K English 1 tracker

    Create a blog or website for free and make money online - Altervista

    Do you want to create a website for free? Find out how to do it on Altervista: open a blog or a website quickly and easily and start making money online. Altervista is free of charge forever

    Compare Altervista with Automattic →

Closest first, by how much each site’s offer resembles Automattic’s. Trackers are counted the same way as above. Highlighted technologies are ones Automattic uses too. Votes and comments come from visitors and don’t change the order.

04 · History

No changes yet. Each new crawl is compared with the last one, and what Automattic adds, drops or rewrites shows up here.

05 · Details

How we measure

Alternatives are matched by what sites actually offer, from their homepages, Wikidata and a summary by Claude, in any language. Trackers and the rest of the stack come from the homepage’s code and DNS records.

The full technology stack, the competitor map and search numbers · 9 technologies
Neighbours
k = 20
Sites searched
9,196
Vector
384-d
Query
61 ms

Competitor map

Each alternative by how close its vector is to Automattic’s (x) and how much traffic it gets, how much of the stack it shares, or where it sits in the embedding space itself (y). Hover for the numbers, click to jump to it in the list.

similarity × popularity

IonosHomestead TechnologiesElementorWeeblyTurbifyDreamHostWooCommerceWix.comShopifySquarespace

Built with

CMS
Marketing automation
  • HubSpot TXT v=spf1 include:_spf.automattic.com include:mail.zendesk.com include:m…
Live chat & support
  • Zendesk TXT v=spf1 include:_spf.automattic.com include:mail.zendesk.com include:m…
Web servers
  • nginx header server: nginx
Languages & backends
  • PHP implied by WordPress (meta generator: WordPress.com)
Video
Email delivery
  • SendGrid TXT v=spf1 include:_spf.automattic.com include:mail.zendesk.com include:m…
SaaS tools (verified in DNS)
  • Atlassian TXT atlassian-domain-verification=HLvi8VknRfLwuOZ7TmiaKM8GgOgai45SxxeWZdd…
  • Google Search Console meta google-site-verification: XECAgs1qhOf9tfH5snpZFPxF4nDR6Jmy58IraJfFVo0