aura.com
Aura
Who runs Aura, what it tracks and what it costs, and the 20 closest identity theft protection alternatives.
- Who’s behind it
- Not stated
- Online since
- Unknown
- Trackers
- Prices
- No pricing page
- Last price change
- –
- Closest alternative
- Norton
Measured from Aura’s own pages, the Internet Archive and public records. Hover a dotted value for its source and date.
Visit Aura01 · Who’s behind it
Who runs Aura
Aura aura.com
All-in-one protection from identity theft and other online scams for the whole family. Works across devices. Plans start at $10 per month.
Wikidata: company
- Company
- No imprint we could read
- Online since
- Not in the Internet Archive
- Audience
- In English
02 · Privacy
What Aura tracks
What the homepage loads before you accept or decline cookies. A cookie banner should hold most of it back until you agree, and a tag manager can load more that we don’t see.
trackers that follow visitors
10 of the 13 alternatives below have fewer, 1 have more.
Privacy-friendly alternatives →- Cookie banner
- OneTrust
- US company
- 4 tools
Visitor analytics
Counts and follows visits, usually with cookies.
A/B testing
Shows visitors different versions of the page to see which works better.
Tag manager
Loads further tracking scripts, which we can’t always see.
Third-party embeds
Videos, maps or fonts from other companies, which receive the visitor’s IP address.
03 · Alternatives
Alternatives to Aura
Thumbs up if it’s a real alternative to Aura, thumbs down if it isn’t.
- 01
software brand
Very close - 02
Equifax | Credit Bureau | Check Your Credit
Get credit reports and credit scores for businesses and consumers from Equifax today! We also have identity protection tools with daily monitoring and alerts
Very close - 03
American global computer security software company
Very close - 04
Cybersecurity & Threat Intelligence Services | Webroot
American Private company that provides Internet security for consumers and businesses
Very close - 05
Surfshark: identity & scam protection, antivirus, VPN
Protect your devices, identity, & data ● Scam & phishing protection ● Identity theft protection ● Device security ● Secure connection ● Fast VPN
Very close - 06
All-in-One Cybersecurity Protection: Antivirus, VPN & Scam Guard
All-in-one cybersecurity software for all your devices. Malwarebytes provides smarter antivirus, VPN, and scam detection for you and your family.
Very close - 07
Next-Gen Digital Risk Protection | AI-powered Cybercrime Defense by Netcraft
Protect your brand with Netcraft's digital risk protection platform. We detect, disrupt and remove phishing, scams and cyber attacks with unmatched scale and effectiveness.
Very close - 08
Guardio | Powerful Online Protection for Your Digital Life
Protect all your devices online. Keep your personal and business data safe from phishing, malware, and identity theft. Get your free Guardio security scan today.
Very close - 09
Kaspersky Cyber Security Solutions for Home and Business | Kaspersky
Official Site – A Global Leader in next-generation cybersecurity solutions and services, Kaspersky offers premium protection against all cyber threats for your home and business.
Very close - 10
cybersecurity company
Very close - 11 Entrust entrust.com
business in the USA
Very close - 12
Official Site | TotalAV Award-Winning Antivirus Provider
TotalAV's Award-Winning antivirus instantly blocks harmful malware threats and viruses in real-time, keeping your personal data and identity safe.
Very close - 13
company
Very close - 14
UK holding company
Very close - 15
Group-IB | Prediction-First Cybersecurity and Anti-Fraud
Prediction-First cybersecurity built on collective defense. Group-IB unites cyber and fraud through cyber-fraud fusion to act before attackers and fraudsters complete their next move.
Very close - 16
AI Voice Security & Branded Calling Platform | Hiya
Hiya delivers AI-native voice security and branded caller ID for operators, businesses, and people — blocking spam, scams, and deepfakes at network scale.
Very close - 17
Online Brand Protection Solution | BrandShield
Protect your brand from phishing, impersonation, counterfeits, fake ads, and online abuse with AI-powered detection and expert enforcement.
Very close - 18
The new era of adaptive identity - For humans, machines, AI
One platform to secure every identity! See how to dynamically adjust access, automate decisions, and enforce least privilege as threats evolve.
Very close - 19 TransUnion transunion.com
American consumer credit reporting agency
Very close - 20
AI-Powered Financial Crime and Customer Risk Management… | Alloy
Alloy is the global AI-powered risk management platform that accelerates onboarding, stops financial crime, and simplifies compliance.
Very close
Closest first, by how much each site’s offer resembles Aura’s. Trackers are counted the same way as above. Highlighted technologies are ones Aura uses too. Votes and comments come from visitors and don’t change the order.
04 · History
What changed
Price and policy history →No changes yet. Each new crawl is compared with the last one, and what Aura adds, drops or rewrites shows up here.
05 · Details
How we measure
Alternatives are matched by what sites actually offer, from their homepages, Wikidata and a summary by Claude, in any language. Trackers and the rest of the stack come from the homepage’s code and DNS records.
The full technology stack, the competitor map and search numbers · 20 technologies
- Neighbours
- k = 20
- Sites searched
- 9,192
- Vector
- 384-d
- Query
- 27 ms
Competitor map
Each alternative by how close its vector is to Aura’s (x) and how much traffic it gets, how much of the stack it shares, or where it sits in the embedding space itself (y). Hover for the numbers, click to jump to it in the list.
similarity × popularity
Built with
- Website builders
- Webflow page source: data-wf-page=
- Fonts
- Google Fonts asset https://fonts.googleapis.com/
- Analytics
- Heap page source: cdn.heapanalytics.com
- Tag managers
- Google Tag Manager page source: googletagmanager.com/gtm.js
- Cookie consent
- OneTrust page source: cdn.cookielaw.org
- A/B testing
- Optimizely page source: cdn.optimizely.com/js/
- CDN
- cdnjs asset https://cdnjs.cloudflare.com/ajax/libs/jquery.touchswipe/1.6.18/jquery.touchSwipe.min.js
- Cloudflare header cf-ray: a577a27acf0c4f4f-HAM
- jsDelivr asset https://cdn.jsdelivr.net/npm/@splidejs/splide@3.6.12/dist/js/splide.min.js
- Email hosting
- Microsoft 365 TXT MS=ms47414250
- Proofpoint MX mxb-002d6401.gslb.pphosted.com
- DNS hosting
- Amazon Route 53 NS ns-728.awsdns-27.net
- SaaS tools (verified in DNS)
- Adobe TXT adobe-idp-site-verification=53171ecdb9e4679c8ba832d60e5236322412b7906…
- Apple Business TXT apple-domain-verification=46WDljCvpEU07KBe
- Atlassian TXT atlassian-domain-verification=kVITiDDMnBQ4t/6Ys2uLhlFdwbku6i8zQI0m6DY…
- DocuSign TXT docusign=71355ca6-7626-495b-872b-2065a0c240ad
- Google Search Console meta google-site-verification: WIJj-3cKS7G-xwdUskrVcV34whhMd1IWYEm0kSMk71w
- Notion TXT notion-domain-verification=tv2SGFGQdpuq92oZrhTdMJdRTYpgY1Uenu9mRqZAECk
- OpenAI TXT openai-domain-verification=dv-iaZQihFxBBiIEy4ZNNFQd2KW
- Zoom TXT ZOOM_verify_PY8yb8_uR-ytnv0sgZRFzg
What competitors use
Across the 20 closest sites.
- Google Search Console 19/20
- Microsoft 365 15/20
- Atlassian 13/20
- Cloudflare 11/20
- Apple Business 10/20
- Google Tag Manager 9/20
- OpenAI 9/20
- DocuSign 8/20
- Amazon Route 53 7/20
- Adobe 6/20
- OneTrust 6/20
- Google Workspace · not on aura.com 6/20
- HubSpot · not on aura.com 6/20
- Miro · not on aura.com 5/20
- Google Fonts 5/20
- jQuery · not on aura.com 4/20