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23andme.com

23andMe

Who runs 23andMe, what it tracks and what it costs, and the 20 closest consumer genetic testing alternatives.

Who’s behind it
Not stated
Online since
Unknown
Trackers
Prices
No pricing page
Last price change
–
Closest alternative
Ancestry

Measured from 23andMe’s own pages, the Internet Archive and public records. Hover a dotted value for its source and date.

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01 · Who’s behind it

Who runs 23andMe

23andMe 23andme.com

23andMe is a saliva-based DNA service. We provide genetic reports on your ancestry, family history and help you connect with your DNA relatives.

Company
No imprint we could read
Online since
Not in the Internet Archive
Audience
In English

02 · Privacy

What 23andMe tracks

What the homepage loads before you accept or decline cookies. A cookie banner should hold most of it back until you agree, and a tag manager can load more that we don’t see.

tracker that follows visitors

3 of the 13 alternatives below have fewer, 9 have more.

Privacy-friendly alternatives →
Cookie banner
None found
US company
1 tool

  • Visitor analytics

    Counts and follows visits, usually with cookies.

03 · Alternatives

Alternatives to 23andMe

Thumbs up if it’s a real alternative to 23andMe, thumbs down if it isn’t.

Fewer trackers than 23andMeNo ad trackersRegistered in the EUFree planOnly in English

1 of the 60 sites closest to 23andMe matches.

  1. 01
    Kameleoon kameleoon.com English EU-registered 3 trackers

    Build experiments in minutes by chatting with AI | Kameleoon

    Kameleoon's AI platform allows you to build, test, and roll out impactful experiments in one place. From the first test to final release, you’re in control.

    Compare Kameleoon with 23andMe →

Closest first, by how much each site’s offer resembles 23andMe’s. Trackers are counted the same way as above. Highlighted technologies are ones 23andMe uses too. Votes and comments come from visitors and don’t change the order.

04 · History

What changed

Price and policy history →

No changes yet. Each new crawl is compared with the last one, and what 23andMe adds, drops or rewrites shows up here.

05 · Details

How we measure

Alternatives are matched by what sites actually offer, from their homepages, Wikidata and a summary by Claude, in any language. Trackers and the rest of the stack come from the homepage’s code and DNS records.

The full technology stack and search numbers · 18 technologies
Neighbours
k = 60
Sites searched
9,216
Vector
384-d
Query
37 ms

Built with

JavaScript frameworks
  • Next.js header x-powered-by: Next.js
  • React implied by Next.js (header x-powered-by: Next.js)
Analytics
  • Heap page source: heap.load(
Live chat & support
  • Zendesk TXT v=spf1 ip4:74.205.200.0/22 ip4:64.74.136.0/24 include:_spf.google.com…
Payments
  • Stripe TXT stripe-verification=b3ec5502dc0b19a6b6e645c5a3c6bafafebf28323a390a273…
CDN
  • Amazon CloudFront header x-amz-cf-id: yGfwiT2gKQGh51HWW8jH1YmbDL8IVtokIoE3k63sZNM3tpRm0dZStg==
  • Cloudflare header cf-ray: a577c37f8fc0ee0e-HAM
Email hosting
DNS hosting
SaaS tools (verified in DNS)
  • Adobe TXT adobe-idp-site-verification=234c498a62baf92769a783d3de30f8c7c44ec4168…
  • Apple Business TXT apple-domain-verification=FNYbUM0PmIB8UkZq
  • Atlassian TXT atlassian-domain-verification=yHHHCj1G7x1y41Nyp/fLyRjb99BXJCxxsEcstOS…
  • Bing Webmaster Tools meta msvalidate.01: 580E56B2C68E0BB70CF26C8D2B7BBC22
  • DocuSign TXT docusign=559c8de5-bad8-488e-8919-7aa4a12ecd3e
  • Dropbox TXT dropbox-domain-verification=57rvznncxa7f
  • Google Search Console meta google-site-verification: Zg7OlrAd4G4v6PgMgoQJD3D1Pvod-I6wIBRsQktPvSY
  • Meta Business Suite TXT facebook-domain-verification=o3trsblcaqdn3s6s41sb2v0hoj99q4
  • OpenAI TXT openai-domain-verification=dv-jSFCxcQequyubBQkDAYZ8u5U