vs Comparison

The NAI vs Your Online Choices

Who’s behind each, what their homepages track, what they cost and how often their policies changed, measured the same way for both. By what they offer, they’re very close.

The NAI

Industry trade association for digital advertising companies that sets self-regulatory privacy standards, runs compliance reviews of members, engages in public policy, and offers consumers an opt-out tool for interest-based ads.

Your Online Choices

Consumer portal run by the European Interactive Digital Advertising Alliance (EDAA) that explains personalised online advertising and lets users opt in or out of interest-based ads from participating ad companies via cookie-based controls.

Company
Not stated
Not stated
Registered in
Unknown
Unknown
Online since
Unknown
Unknown
Audience
Top 10K
Top 10K
Trackers on the homepage
  • Visitor analytics: Google Analytics
  • Marketing and email tracking: HubSpot
  • Third-party embeds: Adobe Fonts
fewer
Ad trackers
None
None
Cookie banner
–
–
Prices
No pricing page found
No pricing page found
Last price change
–
–
Privacy policy changes
0
0
Terms changes
0
0
Open positions
–
–

Trackers are what each homepage loads before cookie consent; changes count since we started checking each site weekly. Hover a dotted value for its source and date.