vs Comparison

Magnite vs uSSP

Who’s behind each, what their homepages track, what they cost and how often their policies changed, measured the same way for both. By what they offer, they’re very close.

Magnite

SpotX, now part of Magnite, operates a sell-side advertising platform (SSP) that lets publishers and media owners sell ad inventory programmatically across connected TV, online video, display and audio. Buyers and agencies use it to access and curate that inventory.

uSSP

uSSP is a supply-side advertising platform from UMG that lets publishers sell website, mobile app and video ad inventory programmatically to ad exchanges, DSPs and ad networks, with price floor controls, real-time reporting and machine-learning yield optimization.

Company
Not stated
Not stated
Registered in
Unknown
Unknown
Online since
Unknown
Unknown
Audience
Smaller site
Top 10K
Trackers on the homepage
  • Tag manager: Google Tag Manager
  • Visitor analytics: Yandex Metrica
  • Third-party embeds: Adobe Fonts, Google Fonts
Ad trackers
None
None
Cookie banner
–
–
Prices
No pricing page found
No pricing page found
Last price change
–
–
Privacy policy changes
0
0
Terms changes
0
0
Open positions
–
–

Trackers are what each homepage loads before cookie consent; changes count since we started checking each site weekly. Hover a dotted value for its source and date.