vs Comparison

Raptive vs Setupad

Who’s behind each, what their homepages track, what they cost and how often their policies changed, measured the same way for both. By what they offer, they’re very close.

Raptive

Raptive (formerly CafeMedia and AdThrive) provides full-service ad management and monetization for independent content creators and media company websites. It also sells advertisers access to its publisher network and offers hosted community spaces for creators.

Setupad

Setupad provides header bidding and ad optimization technology for website publishers, running Prebid in the publisher's own Google Ad Manager with direct SSP contracts, managed AdOps support, and revenue analytics, priced on flat CPM fees instead of revenue share.

Company
Not stated
Not stated
Registered in
Unknown
Unknown
Online since
Unknown
Unknown
Audience
Smaller site
Smaller site
Trackers on the homepage
fewer
  • Advertising and retargeting: Reddit Pixel
  • Tag manager: Google Tag Manager
  • Session recording: Hotjar
  • Visitor analytics: Google Analytics
  • Marketing and email tracking: Mailchimp
  • Tag manager: Google Tag Manager
Ad trackers
Yes
None
Cookie banner
–
–
Prices
No pricing page found
No pricing page found
Last price change
–
–
Privacy policy changes
0
0
Terms changes
0
0
Open positions
–
–

Trackers are what each homepage loads before cookie consent; changes count since we started checking each site weekly. Hover a dotted value for its source and date.