vs Comparison

Lotame vs permutive.com

Who’s behind each, what their homepages track, what they cost and how often their policies changed, measured the same way for both. By what they offer, they’re very close.

Lotame

Lotame provides advertising data technology, including a third-party data marketplace (Lotame Data Exchange), a data collaboration platform (Spherical) for connecting and activating first-party audience data, identity resolution, and curated private marketplaces for programmatic advertising.

permutive.com

Permutive provides advertising data software for publishers, retail media networks and agencies, including a publisher data management platform, a data clean room for advertiser-publisher collaboration, and curated audience targeting that works without third-party cookies.

Company
Not stated
Not stated
Registered in
Unknown
Unknown
Online since
Unknown
Unknown
Audience
Smaller site
Smaller site
Trackers on the homepage
fewer
  • Marketing and email tracking: HubSpot
  • Tag manager: Google Tag Manager
  • Third-party embeds: Adobe Fonts
  • Marketing and email tracking: HubSpot, Marketo
  • Tag manager: Google Tag Manager
  • Third-party embeds: Google Fonts, Vimeo
Ad trackers
None
None
Cookie banner
–
–
Prices
No pricing page found
No pricing page found
Last price change
–
–
Privacy policy changes
0
0
Terms changes
0
0
Open positions
–
–

Trackers are what each homepage loads before cookie consent; changes count since we started checking each site weekly. Hover a dotted value for its source and date.