vs Comparison

LiveRamp vs Lotame

Who’s behind each, what their homepages track, what they cost and how often their policies changed, measured the same way for both. By what they offer, they’re very close.

LiveRamp

LiveRamp provides marketing data collaboration software, including identity resolution, data onboarding of offline customer data for online advertising, clean rooms for sharing data with partners, and ad measurement across media platforms.

Lotame

Lotame provides advertising data technology, including a third-party data marketplace (Lotame Data Exchange), a data collaboration platform (Spherical) for connecting and activating first-party audience data, identity resolution, and curated private marketplaces for programmatic advertising.

Company
Not stated
Not stated
Registered in
Unknown
Unknown
Online since
Unknown
Unknown
Audience
Smaller site
Smaller site
Trackers on the homepage
  • Marketing and email tracking: Marketo
  • Tag manager: Google Tag Manager
  • Marketing and email tracking: HubSpot
  • Tag manager: Google Tag Manager
  • Third-party embeds: Adobe Fonts
Ad trackers
None
None
Cookie banner
–
–
Prices
No pricing page found
No pricing page found
Last price change
–
–
Privacy policy changes
0
0
Terms changes
0
0
Open positions
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–

Trackers are what each homepage loads before cookie consent; changes count since we started checking each site weekly. Hover a dotted value for its source and date.