vs Comparison

LendingTree vs myFICO

Who’s behind each, what their homepages track, what they cost and how often their policies changed, measured the same way for both. By what they offer, they’re very close.

LendingTree

Online marketplace where consumers fill out one form and compare loan, mortgage, insurance and credit card offers from a network of 300+ lenders and financial partners.

myFICO

Consumer website from FICO that sells access to FICO credit scores, credit reports from the three bureaus, credit and identity monitoring, score simulators, and identity theft insurance through free and paid monthly memberships.

Company
Not stated
Not stated
Registered in
Unknown
Unknown
Online since
Unknown
Unknown
Audience
Smaller site
Smaller site
Trackers on the homepage
fewer
  • Advertising and retargeting: Google Ads conversion tracking
  • Visitor analytics: Google Analytics
  • A/B testing: Optimizely
  • Tag manager: Google Tag Manager
  • Third-party embeds: Google Fonts
Ad trackers
None
Yes
Cookie banner
–
–
Prices
No pricing page found
No pricing page found
Last price change
–
–
Privacy policy changes
0
0
Terms changes
0
0
Open positions
–
–

Trackers are what each homepage loads before cookie consent; changes count since we started checking each site weekly. Hover a dotted value for its source and date.