vs Comparison

Klaviyo vs Marketo

Who’s behind each, what their homepages track, what they cost and how often their policies changed, measured the same way for both. By what they offer, they’re very close.

Klaviyo

Klaviyo provides a marketing automation and customer data platform for consumer brands, covering email, SMS, WhatsApp and push campaigns, segmentation, analytics and AI-driven customer service.

Marketo

Marketo, owned by Adobe, sells marketing automation software for B2B companies. It covers email campaigns, lead management and scoring, account-based marketing and marketing analytics.

Company
Not stated
Not stated
Registered in
Unknown
Unknown
Online since
Unknown
Unknown
Audience
Top 1K
Top 10K
Trackers on the homepage
  • Marketing and email tracking: HubSpot, Klaviyo
  • A/B testing: Optimizely
  • Tag manager: Google Tag Manager
Couldn’t check
Ad trackers
None
Couldn’t check
Cookie banner
OneTrust
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Prices
No pricing page found
No pricing page found
Last price change
–
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Privacy policy changes
0
0
Terms changes
0
0
Open positions
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Trackers are what each homepage loads before cookie consent; changes count since we started checking each site weekly. Hover a dotted value for its source and date.