vs Comparison

GumGum vs Pixalate

Who’s behind each, what their homepages track, what they cost and how often their policies changed, measured the same way for both. By what they offer, they’re very close.

GumGum

GumGum is an advertising technology company that uses contextual and real-time behavioral signals to place brand ad campaigns across connected TV, online video and high-impact display formats, and also runs a supply-side platform for publishers.

Pixalate

Pixalate provides ad fraud detection, invalid traffic filtering, privacy and COPPA compliance analytics for programmatic advertising across connected TV, mobile apps and websites. Its tools include pre-bid APIs, seller and app ratings, and CTV show-level data.

Company
Not stated
Not stated
Registered in
Unknown
Unknown
Online since
Unknown
Unknown
Audience
Top 1K
Smaller site
Trackers on the homepage
fewer
  • Visitor analytics: Google Analytics
  • Tag manager: Google Tag Manager
  • Third-party embeds: Vimeo
  • Advertising and retargeting: Meta Pixel
  • Session recording: Microsoft Clarity
  • Visitor analytics: Google Analytics, Segment
  • Marketing and email tracking: HubSpot
  • Third-party embeds: Google Fonts
Ad trackers
None
Yes
Cookie banner
OneTrust
–
Prices
No pricing page found
No pricing page found
Last price change
–
–
Privacy policy changes
0
0
Terms changes
0
0
Open positions
–
–

Trackers are what each homepage loads before cookie consent; changes count since we started checking each site weekly. Hover a dotted value for its source and date.