vs Comparison

GroundTruth vs Basis

Who’s behind each, what their homepages track, what they cost and how often their policies changed, measured the same way for both. By what they offer, they’re very close.

GroundTruth

GroundTruth is a location-based advertising platform that lets advertisers launch and measure ad campaigns across channels using location, behavioral and predictive audience data, with self-serve, managed service and DSP data-licensing options.

Basis

Basis (formerly Centro/SiteScout) provides advertising automation software that combines a programmatic DSP with tools for media planning, campaign activation across programmatic, search and social, reporting, and billing reconciliation, plus managed media services.

Company
Not stated
Not stated
Registered in
Unknown
Unknown
Online since
Unknown
Unknown
Audience
Smaller site
Top 10K
Trackers on the homepage
  • Session recording: Hotjar
  • Marketing and email tracking: HubSpot, Mailchimp
  • Tag manager: Google Tag Manager
fewer
  • Session recording: Microsoft Clarity
  • Tag manager: Google Tag Manager
  • Third-party embeds: Google Fonts, Vimeo
Ad trackers
None
None
Cookie banner
–
–
Prices
No pricing page found
No pricing page found
Last price change
–
–
Privacy policy changes
0
0
Terms changes
0
0
Open positions
–
–

Trackers are what each homepage loads before cookie consent; changes count since we started checking each site weekly. Hover a dotted value for its source and date.