vs Comparison

Ghost vs Passendo

Who’s behind each, what their homepages track, what they cost and how often their policies changed, measured the same way for both. By what they offer, they’re very close.

Ghost

Ghost is an open-source publishing platform for building websites, writing blog posts, sending email newsletters and selling paid memberships, available self-hosted or as a paid hosted service (Ghost(Pro)).

Passendo

Passendo provides an ad server and demand-side platform for placing targeted ads inside email newsletters, letting publishers monetize newsletters and advertisers buy newsletter ad inventory.

Company
Not stated
Not stated
Registered in
Unknown
Unknown
Online since
Unknown
Unknown
Audience
Top 10K
Smaller site
Trackers on the homepage
fewer
  • Advertising and retargeting: LinkedIn Insight Tag
  • Visitor analytics: Matomo
  • Marketing and email tracking: HubSpot
  • Third-party embeds: Google Fonts
Ad trackers
None
Yes
Cookie banner
–
–
Prices
No pricing page found
No pricing page found
Last price change
–
–
Privacy policy changes
0
0
Terms changes
0
0
Open positions
–
–

Trackers are what each homepage loads before cookie consent; changes count since we started checking each site weekly. Hover a dotted value for its source and date.