vs
Comparison
Equativ vs Xumo
Who’s behind each, what their homepages track, what they cost and how often their policies changed, measured the same way for both. By what they offer, they’re very close.
Equativ (formerly Smart AdServer) is an advertising technology company offering a programmatic ad platform that includes a supply-side platform, ad serving, curation, retail media and creative ad enhancements across CTV, video, display and native formats.
Xumo, a Comcast and Charter joint venture, runs Xumo Play, a free ad-supported streaming service with live channels and on-demand titles. It also makes the Xumo smart TV operating system and the Xumo Stream Box device, and sells advertising and distribution services to content partners.
- Company
- Not stated
- Not stated
- Registered in
- Unknown
- Unknown
- Online since
- Unknown
- Unknown
- Audience
- Smaller site
- Smaller site
- Trackers on the homepage
-
- Tag manager: Google Tag Manager
- Third-party embeds: Adobe Fonts, Google Fonts
- fewer
- Third-party embeds: Vimeo
- Ad trackers
- None
- None
- Cookie banner
- Didomi
- OneTrust
- Prices
- No pricing page found
- No pricing page found
- Last price change
- –
- –
- Privacy policy changes
- 0
- 0
- Terms changes
- 0
- 0
- Open positions
- –
- –
Trackers are what each homepage loads before cookie consent; changes count since we started checking each site weekly. Hover a dotted value for its source and date.