vs Comparison

Equativ vs Wurl

Who’s behind each, what their homepages track, what they cost and how often their policies changed, measured the same way for both. By what they offer, they’re very close.

Equativ

Equativ (formerly Smart AdServer) is an advertising technology company offering a programmatic ad platform that includes a supply-side platform, ad serving, curation, retail media and creative ad enhancements across CTV, video, display and native formats.

Wurl

Wurl provides B2B technology for connected TV (CTV) and FAST streaming channels, covering content distribution to streaming platforms, ad monetization, and contextual advertising for brands and publishers.

Company
Not stated
Not stated
Registered in
Unknown
Unknown
Online since
Unknown
Unknown
Audience
Smaller site
Top 10K
Trackers on the homepage
fewer
  • Tag manager: Google Tag Manager
  • Third-party embeds: Adobe Fonts, Google Fonts
  • Advertising and retargeting: Google Ads conversion tracking
  • Visitor analytics: Google Analytics
  • Marketing and email tracking: HubSpot
  • Tag manager: Google Tag Manager
Ad trackers
None
Yes
Cookie banner
Didomi
OneTrust
Prices
No pricing page found
No pricing page found
Last price change
–
–
Privacy policy changes
0
0
Terms changes
0
0
Open positions
–
–

Trackers are what each homepage loads before cookie consent; changes count since we started checking each site weekly. Hover a dotted value for its source and date.