vs
Comparison
Equativ vs Basis
Who’s behind each, what their homepages track, what they cost and how often their policies changed, measured the same way for both. By what they offer, they’re very close.
Equativ (formerly Smart AdServer) is an advertising technology company offering a programmatic ad platform that includes a supply-side platform, ad serving, curation, retail media and creative ad enhancements across CTV, video, display and native formats.
Basis (formerly Centro/SiteScout) provides advertising automation software that combines a programmatic DSP with tools for media planning, campaign activation across programmatic, search and social, reporting, and billing reconciliation, plus managed media services.
- Company
- Not stated
- Not stated
- Registered in
- Unknown
- Unknown
- Online since
- Unknown
- Unknown
- Audience
- Smaller site
- Top 10K
- Trackers on the homepage
- fewer
- Tag manager: Google Tag Manager
- Third-party embeds: Adobe Fonts, Google Fonts
-
- Session recording: Microsoft Clarity
- Tag manager: Google Tag Manager
- Third-party embeds: Google Fonts, Vimeo
- Ad trackers
- None
- None
- Cookie banner
- Didomi
- –
- Prices
- No pricing page found
- No pricing page found
- Last price change
- –
- –
- Privacy policy changes
- 0
- 0
- Terms changes
- 0
- 0
- Open positions
- –
- –
Trackers are what each homepage loads before cookie consent; changes count since we started checking each site weekly. Hover a dotted value for its source and date.