vs
Comparison
Equativ vs Madhive
Who’s behind each, what their homepages track, what they cost and how often their policies changed, measured the same way for both. By what they offer, they’re very close.
Equativ (formerly Smart AdServer) is an advertising technology company offering a programmatic ad platform that includes a supply-side platform, ad serving, curation, retail media and creative ad enhancements across CTV, video, display and native formats.
Madhive provides a demand-side platform (DSP) for local media sellers and agencies to plan, target, buy and measure advertising campaigns, focused on connected TV and other screens, with fraud protection and outcome measurement such as store visits and sales.
- Company
- Not stated
- Not stated
- Registered in
- Unknown
- Unknown
- Online since
- Unknown
- Unknown
- Audience
- Smaller site
- Smaller site
- Trackers on the homepage
- fewer
- Tag manager: Google Tag Manager
- Third-party embeds: Adobe Fonts, Google Fonts
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- Advertising and retargeting: LinkedIn Insight Tag
- Visitor analytics: Google Analytics
- Marketing and email tracking: HubSpot, Marketo
- Tag manager: Google Tag Manager
- Third-party embeds: Google Fonts
- Ad trackers
- None
- Yes
- Cookie banner
- Didomi
- OneTrust
- Prices
- No pricing page found
- No pricing page found
- Last price change
- –
- –
- Privacy policy changes
- 0
- 0
- Terms changes
- 0
- 0
- Open positions
- –
- –
Trackers are what each homepage loads before cookie consent; changes count since we started checking each site weekly. Hover a dotted value for its source and date.