vs Comparison

Equativ vs Lijit

Who’s behind each, what their homepages track, what they cost and how often their policies changed, measured the same way for both. By what they offer, they’re very close.

Equativ

Equativ (formerly Smart AdServer) is an advertising technology company offering a programmatic ad platform that includes a supply-side platform, ad serving, curation, retail media and creative ad enhancements across CTV, video, display and native formats.

Lijit

Ad serving domain operated by Sovrn Holdings, used to deliver and track programmatic advertising on publisher websites; it hosts no consumer-facing site.

Company
Not stated
Not stated
Registered in
Unknown
Unknown
Online since
Unknown
Unknown
Audience
Smaller site
Top 1K
Trackers on the homepage
  • Tag manager: Google Tag Manager
  • Third-party embeds: Adobe Fonts, Google Fonts
fewer
Ad trackers
None
None
Cookie banner
Didomi
–
Prices
No pricing page found
No pricing page found
Last price change
–
–
Privacy policy changes
0
0
Terms changes
0
0
Open positions
–
–

Trackers are what each homepage loads before cookie consent; changes count since we started checking each site weekly. Hover a dotted value for its source and date.