vs Comparison

Equativ vs Innovid

Who’s behind each, what their homepages track, what they cost and how often their policies changed, measured the same way for both. By what they offer, they’re very close.

Equativ

Equativ (formerly Smart AdServer) is an advertising technology company offering a programmatic ad platform that includes a supply-side platform, ad serving, curation, retail media and creative ad enhancements across CTV, video, display and native formats.

Innovid

Flashtalking, now part of Innovid, provides an independent ad server and creative platform for advertisers to build personalized ads, deliver them across display, video, CTV and social channels, and measure cross-channel campaign performance.

Company
Not stated
Not stated
Registered in
Unknown
Unknown
Online since
Unknown
Unknown
Audience
Smaller site
Top 1K
Trackers on the homepage
fewer
  • Tag manager: Google Tag Manager
  • Third-party embeds: Adobe Fonts, Google Fonts
  • Marketing and email tracking: Marketo
  • Tag manager: Google Tag Manager
  • Third-party embeds: Adobe Fonts, Google Fonts, Vimeo
Ad trackers
None
None
Cookie banner
Didomi
Cookiebot
Prices
No pricing page found
No pricing page found
Last price change
–
–
Privacy policy changes
0
0
Terms changes
0
0
Open positions
–
–

Trackers are what each homepage loads before cookie consent; changes count since we started checking each site weekly. Hover a dotted value for its source and date.