vs Comparison

Equativ vs Ezoic

Who’s behind each, what their homepages track, what they cost and how often their policies changed, measured the same way for both. By what they offer, they’re very close.

Equativ

Equativ (formerly Smart AdServer) is an advertising technology company offering a programmatic ad platform that includes a supply-side platform, ad serving, curation, retail media and creative ad enhancements across CTV, video, display and native formats.

Ezoic

Ezoic offers an advertising platform for buying ad placements across independent publisher websites and web apps, in formats such as in-content, sticky video, anchor, rewarded and interstitial ads. It also provides ad monetization tools for publishers.

Company
Not stated
Not stated
Registered in
Unknown
Unknown
Online since
Unknown
Unknown
Audience
Smaller site
Top 10K
Trackers on the homepage
fewer
  • Tag manager: Google Tag Manager
  • Third-party embeds: Adobe Fonts, Google Fonts
  • Advertising and retargeting: Google Ads conversion tracking
  • Visitor analytics: Google Analytics
  • Privacy-friendly analytics: Umami
Ad trackers
None
Yes
Cookie banner
Didomi
–
Prices
No pricing page found
No pricing page found
Last price change
–
–
Privacy policy changes
0
0
Terms changes
0
0
Open positions
–
–

Trackers are what each homepage loads before cookie consent; changes count since we started checking each site weekly. Hover a dotted value for its source and date.