vs
Comparison
EDAA vs The NAI
Who’s behind each, what their homepages track, what they cost and how often their policies changed, measured the same way for both. By what they offer, they’re very close.
EDAA is a European industry body that runs the self-regulatory programme for online behavioural (data-driven) advertising. It licenses the AdChoices icon to companies and operates the youronlinechoices.eu consumer portal for information and opt-out choices.
Trade association for digital advertising companies that sets self-regulatory privacy standards for targeted advertising, reviews member compliance, advocates on public policy, and provides consumers an opt-out tool for interest-based ads.
- Company
- Not stated
- Not stated
- Registered in
- Unknown
- Unknown
- Online since
- Unknown
- Unknown
- Audience
- Smaller site
- Top 1K
- Trackers on the homepage
-
- Visitor analytics: Matomo
- Tag manager: Google Tag Manager
- Third-party embeds: Google Fonts, YouTube embeds
-
- Visitor analytics: Google Analytics
- Marketing and email tracking: HubSpot
- Third-party embeds: Adobe Fonts
- Ad trackers
- None
- None
- Cookie banner
- –
- –
- Prices
- No pricing page found
- No pricing page found
- Last price change
- –
- –
- Privacy policy changes
- 0
- 0
- Terms changes
- 0
- 0
- Open positions
- –
- –
Trackers are what each homepage loads before cookie consent; changes count since we started checking each site weekly. Hover a dotted value for its source and date.