vs
Comparison
EDAA vs Innovid
Who’s behind each, what their homepages track, what they cost and how often their policies changed, measured the same way for both. By what they offer, they’re very close.
EDAA is a European industry body that runs the self-regulatory programme for online behavioural (data-driven) advertising. It licenses the AdChoices icon to companies and operates the youronlinechoices.eu consumer portal for information and opt-out choices.
Innovid provides advertising technology for creating, serving, and measuring digital ads across channels such as connected TV, video, display, and social, including dynamic creative versioning, independent ad serving, and cross-channel measurement.
- Company
- Not stated
- Not stated
- Registered in
- Unknown
- Unknown
- Online since
- Unknown
- Unknown
- Audience
- Smaller site
- Top 10K
- Trackers on the homepage
-
- Visitor analytics: Matomo
- Tag manager: Google Tag Manager
- Third-party embeds: Google Fonts, YouTube embeds
-
- Marketing and email tracking: Marketo
- Tag manager: Google Tag Manager
- Third-party embeds: Adobe Fonts, Google Fonts, Vimeo
- Ad trackers
- None
- None
- Cookie banner
- –
- Cookiebot
- Prices
- No pricing page found
- No pricing page found
- Last price change
- –
- –
- Privacy policy changes
- 0
- 0
- Terms changes
- 0
- 0
- Open positions
- –
- –
Trackers are what each homepage loads before cookie consent; changes count since we started checking each site weekly. Hover a dotted value for its source and date.