vs
Comparison
Digital Advertising Alliance vs Your Online Choices
Who’s behind each, what their homepages track, what they cost and how often their policies changed, measured the same way for both. By what they offer, they’re very close.
Non-profit industry self-regulatory body that sets and enforces privacy principles for interest-based digital advertising, runs the AdChoices icon program, and offers consumer opt-out tools and complaint reporting.
Consumer portal run by the European Interactive Digital Advertising Alliance (EDAA) that explains personalised online advertising and lets users opt in or out of interest-based ads from participating ad companies via cookie-based controls.
- Company
- Not stated
- Not stated
- Registered in
- Unknown
- Unknown
- Online since
- Unknown
- Unknown
- Audience
- Smaller site
- Top 10K
- Trackers on the homepage
-
- Visitor analytics: Google Analytics
- Third-party embeds: Google Fonts
- fewer
- Ad trackers
- None
- None
- Cookie banner
- –
- –
- Prices
- No pricing page found
- No pricing page found
- Last price change
- –
- –
- Privacy policy changes
- 0
- 0
- Terms changes
- 0
- 0
- Open positions
- –
- –
Trackers are what each homepage loads before cookie consent; changes count since we started checking each site weekly. Hover a dotted value for its source and date.