vs Comparison

Digital Advertising Alliance vs YourAdChoices.com

Who’s behind each, what their homepages track, what they cost and how often their policies changed, measured the same way for both. By what they offer, they’re very close.

Digital Advertising Alliance

Non-profit industry self-regulatory body that sets and enforces privacy principles for interest-based digital advertising, runs the AdChoices icon program, and offers consumer opt-out tools and complaint reporting.

YourAdChoices.com

Consumer information site run by the Digital Advertising Alliance (DAA) that explains the AdChoices icon and provides tools to opt out of interest-based advertising from participating companies on web browsers and mobile apps.

Company
Not stated
Not stated
Registered in
Unknown
Unknown
Online since
Unknown
Unknown
Audience
Smaller site
Top 10K
Trackers on the homepage
  • Visitor analytics: Google Analytics
  • Third-party embeds: Google Fonts
  • Visitor analytics: Google Analytics
  • Third-party embeds: Google Fonts
Ad trackers
None
None
Cookie banner
–
–
Prices
No pricing page found
No pricing page found
Last price change
–
–
Privacy policy changes
0
0
Terms changes
0
0
Open positions
–
–

Trackers are what each homepage loads before cookie consent; changes count since we started checking each site weekly. Hover a dotted value for its source and date.