vs Comparison

CPMStar vs Equativ

Who’s behind each, what their homepages track, what they cost and how often their policies changed, measured the same way for both. By what they offer, they’re very close.

CPMStar

CPMStar is an advertising technology company offering a supply-side platform for publishers to monetize ad inventory through direct campaigns and programmatic demand, plus a managed demand-side platform and marketing services for brands and agencies. It is historically known as a video game focused ad network and is now part of Aditude.

Equativ

Equativ (formerly Smart AdServer) is an advertising technology company offering a programmatic ad platform that includes a supply-side platform, ad serving, curation, retail media and creative ad enhancements across CTV, video, display and native formats.

Company
Not stated
Not stated
Registered in
Unknown
Unknown
Online since
Unknown
Unknown
Audience
Top 10K
Smaller site
Trackers on the homepage
  • Visitor analytics: Google Analytics
  • Marketing and email tracking: HubSpot
  • Tag manager: Google Tag Manager
fewer
  • Tag manager: Google Tag Manager
  • Third-party embeds: Adobe Fonts, Google Fonts
Ad trackers
None
None
Cookie banner
–
Didomi
Prices
No pricing page found
No pricing page found
Last price change
–
–
Privacy policy changes
0
0
Terms changes
0
0
Open positions
–
–

Trackers are what each homepage loads before cookie consent; changes count since we started checking each site weekly. Hover a dotted value for its source and date.