vs Comparison

BrickLink vs Mattel

Who’s behind each, what their homepages track, what they cost and how often their policies changed, measured the same way for both. By what they offer, they’re close.

BrickLink

An online marketplace where independent sellers and collectors buy and sell new and used LEGO parts, sets and minifigures, with a catalog database and digital building tools. It is owned by the LEGO Group.

Mattel

Official online store of toy maker Mattel, selling its branded toys such as Barbie dolls, Hot Wheels and Matchbox vehicles, Fisher-Price baby and preschool toys, action figures, building sets and games, along with collectibles and digital games.

Company
Not stated
Not stated
Registered in
Unknown
Unknown
Online since
Unknown
Unknown
Audience
Top 10K
Smaller site
Trackers on the homepage
fewer
  • Marketing and email tracking: Klaviyo
  • A/B testing: Optimizely
  • Third-party embeds: Adobe Fonts, Google Fonts
Ad trackers
None
None
Cookie banner
–
TrustArc
Prices
No pricing page found
No pricing page found
Last price change
–
–
Privacy policy changes
0
0
Terms changes
0
0
Open positions
–
–

Trackers are what each homepage loads before cookie consent; changes count since we started checking each site weekly. Hover a dotted value for its source and date.