vs
Comparison
Raptive vs Equativ
Who’s behind each, what their homepages track, what they cost and how often their policies changed, measured the same way for both. By what they offer, they’re very close.
Raptive (formerly AdThrive and CafeMedia) provides full-service ad management and monetization for independent content creators and media companies, selling display advertising on their sites and offering audience growth support and community tools.
Equativ (formerly Smart AdServer) is an advertising technology company offering a programmatic ad platform that includes a supply-side platform, ad serving, curation, retail media and creative ad enhancements across CTV, video, display and native formats.
- Company
- Not stated
- Not stated
- Registered in
- Unknown
- Unknown
- Online since
- Unknown
- Unknown
- Audience
- Top 10K
- Smaller site
- Trackers on the homepage
-
- Advertising and retargeting: Reddit Pixel
- Tag manager: Google Tag Manager
- fewer
- Tag manager: Google Tag Manager
- Third-party embeds: Adobe Fonts, Google Fonts
- Ad trackers
- Yes
- None
- Cookie banner
- –
- Didomi
- Prices
- No pricing page found
- No pricing page found
- Last price change
- –
- –
- Privacy policy changes
- 0
- 0
- Terms changes
- 0
- 0
- Open positions
- –
- –
Trackers are what each homepage loads before cookie consent; changes count since we started checking each site weekly. Hover a dotted value for its source and date.