vs Comparison

Adplay vs Equativ

Who’s behind each, what their homepages track, what they cost and how often their policies changed, measured the same way for both. By what they offer, they’re very close.

Adplay

Russian programmatic advertising network that lets website owners monetize traffic by aggregating multiple ad networks through its own ad server, offering display and video formats such as sticky, inread, floating, interstitial and instream ads.

Equativ

Equativ (formerly Smart AdServer) is an advertising technology company offering a programmatic ad platform that includes a supply-side platform, ad serving, curation, retail media and creative ad enhancements across CTV, video, display and native formats.

Company
Not stated
Not stated
Registered in
Unknown
Unknown
Online since
Unknown
Unknown
Audience
Top 10K
Smaller site
Trackers on the homepage
fewer
  • Tag manager: Google Tag Manager
  • Third-party embeds: Adobe Fonts, Google Fonts
Ad trackers
None
None
Cookie banner
–
Didomi
Prices
No pricing page found
No pricing page found
Last price change
–
–
Privacy policy changes
0
0
Terms changes
0
0
Open positions
–
–

Trackers are what each homepage loads before cookie consent; changes count since we started checking each site weekly. Hover a dotted value for its source and date.