vs
Comparison
Adform vs Equativ
Who’s behind each, what their homepages track, what they cost and how often their policies changed, measured the same way for both. By what they offer, they’re very close.
Adform provides an advertising technology platform (Adform FLOW) for programmatic media buying, including a demand-side platform, ad serving, data management and a cookieless identity solution (ID Fusion) for advertisers and agencies.
Equativ (formerly Smart AdServer) is an advertising technology company offering a programmatic ad platform that includes a supply-side platform, ad serving, curation, retail media and creative ad enhancements across CTV, video, display and native formats.
- Company
- Not stated
- Not stated
- Registered in
- Unknown
- Unknown
- Online since
- Unknown
- Unknown
- Audience
- Smaller site
- Smaller site
- Trackers on the homepage
-
- Advertising and retargeting: LinkedIn Insight Tag, Meta Pixel
- Third-party embeds: Adobe Fonts, Vimeo
- fewer
- Tag manager: Google Tag Manager
- Third-party embeds: Adobe Fonts, Google Fonts
- Ad trackers
- Yes
- None
- Cookie banner
- OneTrust
- Didomi
- Prices
- No pricing page found
- No pricing page found
- Last price change
- –
- –
- Privacy policy changes
- 0
- 0
- Terms changes
- 0
- 0
- Open positions
- –
- –
Trackers are what each homepage loads before cookie consent; changes count since we started checking each site weekly. Hover a dotted value for its source and date.