vs
Comparison
23andMe vs Ancestry
Who’s behind each, what their homepages track, what they cost and how often their policies changed, measured the same way for both. By what they offer, they’re very close.
Saliva-based DNA testing kits that produce reports on ancestry composition, family history and traits, plus matching with genetic relatives and an optional annual premium ancestry membership.
Ancestry provides online access to historical records such as census, birth, marriage, death, military and immigration records, along with family tree building tools and consumer DNA testing (AncestryDNA) for tracing family history and ethnic origins.
- Company
- Not stated
- Not stated
- Registered in
- Unknown
- Unknown
- Online since
- Unknown
- Unknown
- Audience
- Smaller site
- Top 1K
- Trackers on the homepage
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- Visitor analytics: Heap
- Couldn’t check
- Ad trackers
- None
- Couldn’t check
- Cookie banner
- –
- –
- Prices
- No pricing page found
- No pricing page found
- Last price change
- –
- –
- Privacy policy changes
- 0
- 0
- Terms changes
- 0
- 0
- Open positions
- –
- –
Trackers are what each homepage loads before cookie consent; changes count since we started checking each site weekly. Hover a dotted value for its source and date.